Advertising Campaigns

The University of Cincinnati Office of Marketing + Communications is committed to creating accessible digital marketing campaigns that accurately represent the university and reach the intended audience. In order to achieve this goal, M+C requires certain information from users in order to execute a digital marketing campaign.

The following information is required for all digital marketing campaigns:

  1. Campaign Goals: The objectives of the campaign, including the desired outcome(s) and target audience.

  2. Messaging and Content: The messaging, content, and creative assets to be used in the campaign.

  3. Budget: The budget for the campaign, including any limitations or restrictions.

  4. Timeline: The desired start and end dates for the campaign, as well as any important milestones or deadlines. The minimum lead time for a digital campaign is four weeks.

  5. Metrics and Reporting: The key performance indicators (KPIs) and reporting requirements for the campaign.

Users who wish to launch a digital marketing campaign must provide this information to M+C at least four weeks prior to the desired start date. Any changes to the campaign goals, messaging, budget, timeline, or metrics must be communicated to M+C as soon as possible in order to ensure that the campaign remains on track and meets the desired outcomes.

M+C reserves the right to reject any campaign that does not meet the university's standards or align with its mission and values. M+C also reserves the right to make modifications to the campaign as needed in order to ensure its effectiveness and alignment with university goals.

By providing the required information for a digital marketing campaign, users acknowledge that they have read and understand this policy and agree to comply with its requirements.