Email & Newsletter
Emails are one of the most common forms of communication used in higher education settings. Emails that are not created with accessibility in mind pose a barrier to students, staff and partners across campus. Using best practices for email accessibility will ensure that our community and partners have equal access to important information communicated through email or newsletters.
Focus Areas for Emails & Newsletters
This section is meant to be heavily cross-referenced with the core concepts/skills. Creating accessible content for emails doesn’t require extensive technical knowledge, nor does it require memorization of specific accessibility guidelines. This page contains recommendations on best practices as a guide for crafting accessible content. Feel free to use this principles as a checklist when creating your own content!
- Titles & Headings - Use proper heading tags to structure your emails or newsletters.
- Image Alt Text - Emails should never consist only of images. Provide meaningful alt text for images, or designate them as decorative.
- Descriptive Hyperlinks - Ensure hyperlinks are descriptive. Emails often contain hyperlinks that guide audiences to forms, websites, sign-ups, or other resources.
- Color Contrast - Maintain sufficient color contrast. Most email platforms and websites offer accessibility checks to assure adequate contrast.
- Order & Navigation - Implement logical order and navigation.
Tools to Know
Platform dependent documentation, help videos, walkthroughs, articles, templates, etc.
Color and Contrast: